Soho Apartment Building


54-macdougal-08-23-2016_view-01-for-webWe are pleased to share these new renderings of an apartment building rising now in Soho.  54 Macdougal Street is a narrow lot between two tenements on a short, quiet block just South of Greenwich Village. The site, at the end of King Street, has unusually long views west across Avenue of the Americas.

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Our design uses traditional brick decorative techniques in a contemporary way. Dogtooths, corbels, reveals and rustications, radiused corners and varied bond settings rely on shadow and texture to give the façade depth and detail, fitting in seamlessly with its more animated traditional neighbors.  Steel bar balconies, canopy and planters give the façade further texture and detail, recalling the ubiquitous fire escapes nearby. Ample glazing recalls steel industrial windows and artists’ studio windows that abound in the neighborhood.

54-macdougal_08-23-2016_view-02-for-webThe building itself has seven levels, with three floor-through two-bedroom units and a grand four bedroom triplex at the top. The interiors will complement the building’s old-new balance, with stone, light wood, porcelain and steel detailing.   The first and top floors offer private outdoor spaces for the units, with the first floor apartment duplexing down to a cellar-level recreation space opening out onto a sunken court.

We are excited to use brick in traditional ways to create a contemporary building in this iconic neighborhood.  Construction is now underway.

Soho Apartment Building